3G SHOP: [MOABIT GEHT AN DIE DECKE]

SERIES OF WORKSHOPS AND TEMPORARY INSTALLATIONS IN EMPTY SHOPS

[MOABIT GEHT AN DIE DECKE] shows a working place for young people. A distorted perspective allows the viewer to become a voyeur of this inspiring room.

3G-SHOP is a series of artistic interventions in empty shops in Berlin´s district of Moabit, developed in different phases: research, production and impact. Firstly, we hosted a two-day workshop with the neighbors, where we collected impressions, ideas, needs as well as discussed different possibilities of local development. During these meetings we tried to merge individual wishes and collective needs for that specific neighborhood.This time was dedicated to research, conceptual definitions and interchange with the neighbors. After that, i Collective’s team analyzed the ideas that came out during the meetings and proposed one installation in order to imaginatively recreate it.

The production phase is carried out in collaboration with the neighbors, which triggers a reciprocal learning process. The work behind a transparent surface such a shop window increased the passer-by’s curiosity, fostering the dialogue with different people of the area.

For the presentation of the project, i Collective organized an open event with music, food and drinks. Apart from promoting the relationship between the neighbors, these experiences allowed us to have immediate feedback from the community. However, the impact could be measured only some weeks later. In most of the cases, the installation attracted the attention of shop-seekers, increasing the visits to the shops -which were empty for over one year- and finally enabling its use for a local business. Other positive repercussions include the inspiration of some nearby projects, which made our proposal real in form of a start up.

3G is supported by the program Soziale Stadt (EU, Bund und Land Berlin).