INVESTIR
A PROJECT FROM VALERIA SCHWARZ FOR Eventos Paralelos MANIFESTA 8, WITH THE COLLABORATION OF BETIANA BELLOFATTO

Investir (Del lat. investīre) 1. tr. Conferir una dignidad o cargo importante.
Investir means in English to vest
Extracted from Dictionary.com
[…] 8. to clothe; dress; robe.
11. to place or settle (something, esp. property, rights, powers, etc.) in the possession or control of someone (usually fol. by in ): to vest authority in a new official.
12. to invest or endow (a person, group, committee, etc.) with something, as powers, functions, or rights: to vest the board with power to increase production; to vest an employee with full benefits in the pension plan.
13. to put on vestments.
14. to become vested in a person, as a right.
15. to devolve upon a person as possessor; pass into possession or ownership

The project

Investir is an innovative multidisciplinary project that joins net art, art in the public space and performance. It was developed in 2010 for Manifesta 8 Biennial, whose motto was Europe in dialogue with North Africa. Between July and October Valeria Schwarz and Betiana Bellofatto virtually chatted with 40 people of North Africa, who were randomly selected. Each week a question was published on the wall of the Facebook account. Furthermore, the artists chatted every day with those people that were online at the moment. The focus was on identity, currently politics, the image of Europe, future perspectives, gender issues, among others. The countries included are: Egypt, Tunisia, Libya, Algeria and Morocco.

From these dialogues the most relevant statements (critics, wishes, comments) were selected and printed on 140 ecological and fair trade T-shirts. Volunteers from Murcia were scouted to wear these T-shirts during the inaugural week of Manifesta 8 Biennial, taking advantage of the great influx of international people from the art scene. They were asked to register through video and photography their trajectory with the T-shirt.

The blog and the Facebook account have been constantly actualised with documentation, so people in North Africa could follow the project and give a feedback in every moment. The blog offers fragments of the dialogues where the statements came from, as well as the opportunity to use it as a discussion forum between all acteurs of the project. European pedestrians received a visit card with the address of the blog and the Facebook account. They were also encouraged by the volunteers to join the forum.

The presentation of the T-shirts with the printed statements was parallel to Manifesta 8 inauguration at La Conserva art centre in October 2010, and it had great impact.

More information:

www.proyectoinvestir.blogspot.com